Is this really ‘Adventure’ or simply tourism organisations and land managers trying to cash in on the Adventure Tourism boom?

In recent years, there has been explosive growth in adventure tourism, with large numbers of consumers seeking novel, challenging and exciting adventure experiences while on holiday. Adventure tourism demand is predicted to grow at around 15% per year and as demand grows, adventure travel companies are urging consumers to go higher, harder, stronger and longer to gain the “ultimate” experience.

Adventure tour operators need to address the critical issues of: protecting the natural environment; protecting tourists from potential risks; and protecting long-term market share through better understanding adventure customers’ needs and wants. If adventure tourism operators address these issues now, it will help to provide a long-term and sustainable future for this sector of the tourism industry.


Government land managers are custodians of our State Forests, State Parks and National Parks, or are they?

The Tourism Industry appears to be assuming control over our wilderness, all in the name of Adventure Tourism and the money grab that tourism offers. This take-over is fueling unnecessary development in sensitive areas, exposing inadequate infrastructure, placing inexperienced visitors at risk, creating a rental crisis and changing the nature of small communities. Our national parks are bombarded with development proposals that threaten to destroy what is so wonderful about them.

Our wilderness areas are beautiful, natural and often isolated which allow visitors to switch off from the world, and that’s what attracts people. If you want 5 star accommodation then stay in the many accommodation outlets scattered around our wonderful country and leave the wilderness to those who want to escape from all of that.

Land managers should take responsibility and dump these unnecessary developments as expensive and damaging waste of resources. We should be playing to our advantage, and promote Australia as somewhere where you can travel through, staying at wonderful wineries, B&Bs and charming hotels, and experience any of the many hundreds of great walks our natural areas offer.

That would be better for tourism, better for the health of Australians, and better for our remarkable but very vulnerable national wilderness.


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“We are a plague on the Earth. It’s coming home to roost over the next 50 years or so. It’s not just climate change; it’s sheer space, places to grow food for this enormous horde. Either we limit our population growth or the natural world will do it for us, and the natural world is doing it for us right now.”

David Attenborough

“Every mammal on this planet instinctively develops a natural equilibrium with its surrounding environment, but you humans do not. You move to an area and you multiply and multiply until every natural resource is consumed, and the only way you can survive is to spread to another area. There is another organism on this planet that follows the same pattern. Do you know what it is? A virus. Human beings are a disease, a cancer of this planet. You are a plague.”

Agent Smith, The Matrix